The listing desk for commercial brokers
Twenty hours of preparation per listing is not a scheduling problem. It's the same facts typed into three places, by a person, after the interesting part is over.
The job: the listing desk
One listing, produced once. Photographs and facts go in; the site entry, the portal submissions, the flyer, the offer memo and the client update all come out of the same source — written in the format each outlet actually wants, then held for your approval before anything is published.
The broker stays the broker. The agent does the retyping, the reformatting and the filing that happens after the interesting part is already over.
What it replaces
Before
- The same property facts typed into three portals that each want them in a different order
- Comps pulled by hand, one screen at a time
- Photos, dimensions and notes living in four different places
- The write-up rewritten from scratch for every outlet
After
- One source per listing — every output generated from it
- Parcel and comp data pulled from the public record automatically
- Every document drafted, nothing sent without a person's approval
- Your name on the work, your judgment on the positioning
What it returns
Modelled from a commercial broker's own task list, top to bottom — and it landed within 5% of his own estimate of twenty hours. Full method and before/after: the case studies.
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